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What is it?

Woman-Centric Matters is a unique new approach to designing, building and marketing new homes. Covenant Homes has partnered with Design Basics Inc., the nation’s largest home architectural firm and creator of the Woman-Centric Matters program. Covenant Homes, along with 25 home builders from around the country have benefitted from the Woman-Centric research and agreed to a series of design criteria, home features and requirements that address the unique perspective of women home buyers.

Interestingly, the Woman-Centric approach to new home construction is not just for women! It incorporates thoughtful and functional floor plans and features that enhance the livability of a home for every family member. As Johnson County’s exclusive Woman-Centric homebuilder, Covenant Homes is now prepared to show you an innovative new approach to designing and building your dream home.
Why Woman-Centric?

Research has revealed that home purchases are primarily influenced (91% of the time) by women. “Home” has a deeper meaning for women; concepts such as safety, comfort, functionality and emotional well being are strong influencers that color the way women view their prospective new homes. These realities are in strong contrast to the home building industry that is dominated by male architects and builders.

Finally, women and their families have a new opportunity to ensure that their valuable insights are reflected in the homes that they will live in. Covenant Homes can show you a unique approach to designing and constructing a home that truly reflects your needs and your identity.
What makes Woman-Centric Unique?
As the exclusive Woman-Centric builder in Johnson County, Covenant Homes has joined our 23 years of experience and craftsmanship with the powerful insights developed by Design Basics. Through their experience of designing thousands of homes and by organizing Woman-Centric focus groups we are able to make the following statements of Woman-Centric values:
  • We commit to providing creative and efficient home designs that provide adequate space for entertaining, de-stressing, flexible living and storage.
  • We are dedicated to saving you time and adding convenience through functionality and low maintenance materials.
  • We promise to deliver superior value and offer sensitivity to the balance between lowest price and long term performance.
  • We are committed to addressing home safety and health concerns which women have as the primary caregivers and nurturers.
  • We pledge to incorporate design strategies that reduce stress inherent in the day to day livability of your home and to provide space where you and other family members can de-stress after a hectic day.
  • We promise to listen to women and men and learn the unique needs and desires they have; and to help show them the best features and options that will insure their home will be much more than a roof over their heads.
What we have learned from women?
We can’t tell you everything we’ve learned from the Woman-Centric focus groups, but perhaps we can entice you with a few tidbits to get you thinking.
  • Women value the element of surprise, so we incorporate unexpected design features in every home.
  • Women anticipate the ever-changing nature of their families, so they look for flexible spaces that meet both current and future needs.
  • Women are much more demanding in terms of the storage space that an active family requires.
  • Women care about how a home lives; they want to know that traffic patterns are well planned, that furniture fits and that they can entertain easily.
  • Women place a high value on curb appeal; they want a home that reflects their aesthetic taste and that doesn’t look like every other home on the block.
  • Women require maintenance free or low maintenance materials, they desire less time caring for things and more time caring for others.
  • Women want their homes to reflect their personalities; they dislike cookie cutter décor and designs that are stuffy or overly formal.
  • Women want a building company that will not ignore their needs or patronize them; they prefer a team approach that allows each participant in the home building process to contribute according to their experience and skills.
 
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©2010 Covenant Homes. All Rights Reserved.
All information presented is considered reliable; however information including, but not limited to the availability, pricing, floor plans, elevations and home features are subject to change by the builder without notice therefore, such information is not guaranteed. Prices and availability subject to change without notice. Elevations and floor plans are artistic illustrations. Models and inventory home designs may vary. All floor plan designs are the copyright of Covenant Homes, LLC and may not be reproduced or reprinted without the express written consent of Covenant Homes.
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